Work Experience | Digital Marketing Specialist at Tech Synthesis | 14/07/2021 – 24/04/2023

Company: Tech Synthesis

Position: Digital Marketing Specialist

Location: Mumbai, India

Start Date: 14/07/2021

End Date: 24/04/2023

Job Responsibilities:

• Designed and implemented digital marketing campaigns across social media, email, and search engines.
• Conducted thorough market research to identify target audiences and emerging trends.
• Managed and optimized pay-per-click (PPC) campaigns on platforms like Google Ads and Facebook.
• Monitored and analyzed campaign performance using Google Analytics and other tools.
• Collaborated with the content team to produce engaging marketing materials and blog posts.
• Updated and maintained the company’s website to ensure a seamless user experience.
• Engaged with customers on social media to build brand loyalty and manage feedback.

Key Achievements:

• Increased website traffic by 40% through strategic SEO and content initiatives.
• Boosted lead generation by 25% through targeted PPC and email marketing campaigns.
• Grew the company’s social media following by 50% with a revamped social media strategy.
• Led a product launch campaign that resulted in a 20% increase in sales.
• Awarded ‘Best Campaign of the Year’ for a highly successful cross-channel marketing effort.

Overall Experience:

Working at Tech Synthesis was an enriching experience. The dynamic and fast-paced environment provided numerous opportunities to work on a variety of projects. I appreciated the collaborative culture and the chance to work with a talented team. While the work could be demanding with tight deadlines, it was rewarding to see the impact of our campaigns on the company’s growth.

Learnings:

During my tenure at Tech Synthesis, I honed my skills in digital marketing, particularly in areas like SEO, PPC, and social media management. I learned to make data-driven decisions and improved my ability to analyze and interpret marketing data. The experience also taught me the importance of clear communication and teamwork in executing successful marketing strategies.

Recommendations:

For anyone considering a role at Tech Synthesis, I would recommend staying current with digital marketing trends and being proactive in learning new tools and techniques. Effective time management and the ability to juggle multiple projects are crucial. Embrace the team-oriented culture and don’t hesitate to contribute your ideas. Tech Synthesis is a great place to build a career in digital marketing if you’re ready for a challenging and rewarding experience.

Other Info:

One of the highlights of working at Tech Synthesis was the focus on employee development. The company provided ample opportunities for learning and professional growth through workshops and training sessions. The flexible work-from-home policy was also a significant benefit, especially during the pandemic. While the job could be stressful at times due to high expectations, it was ultimately a great learning experience that pushed me to excel.